The boutique hotel trend continues apace in Downtown Los Angeles. The latest entry into the field is the British mini-chain Hoxton.
Hoxton is a six-year-old brand that spans hotels, restaurants, retail, events, and seemingly whatever else strikes their fancy. On the surface it is the epitome of hipster exuberance. But upon closer inspection, the hype is mostly tongue-in-cheek. This is a high end brand that doesn’t take itself too seriously.
Still, Hoxton’s parent company has paid some serious cash for an outpost on the west coast. According to the L.A. Times, Ennismore shelled out $30 million for the run-down 10-story building at 1060 South Broadway. Once upon a time this 1920’s pile was the headquarters of the county transportation authority.
When finished, this will be Hoxton’s second American door. It is currently cutting its teeth on its first project in the hipster nexus of Williamsburg, Brooklyn, New York. That project is still in early days, Delivery is expected by the end of his year.